Michael Wallace, Mickey Mouse History and Other Essays …

Yet despite Mickey's semi-retirement, his ears are still one of the most famous cultural icons of the 20th and 21st centuries. He has posed for photographs with every U.S. President since Harry Truman, save one (Lyndon Johnson never visited a Disney theme park). Disney claims that Mickey had a 98% awareness rate among children between ages 3-11 worldwide. Mouse-related merchandise sales have declined from their 1997 high, but they still make up about 40% of the company's consumer products revenue. Mickey returned to the big screen for a cameo in 1988's . Warner Brothers' Bugs Bunny was also in the film and the two companies demanded that each character receive the same amount of screen time, down to the very last second. A semi-secret 2001 image revamp put Mickey's logo in trendy places: on celebrities, in a episode — he was printed on a t-shirt and stretched across Sarah Jessica Parker's chest — as well as in high-end boutiques. In 2002, he appeared in the PlayStation2 video game . And in 2006, he became 3-D for the very first time. Now you can see him on , an early morning Disney Channel show designed for children ages 2-6. Or you can book a flight to Disney World and shake his oversized glove yourself.

Michael Wallace, Mickey Mouse History and Other Essays on Public Memory

Those pictured with Mickey Mouse include (left to right): Joe Penner (comedian), Mrs. Joe (Eleanor Vogt) Penner, Olga Baclanova (actress), Bela Lugosi (actor), Mrs. Bela (Lillian Arch) Lugosi (mother of Bela Lugosi's only child, Bela George Lugosi), and Paul Gerrits (actor, comedian).


Mickey mouse history and other essays on american memory …

Mickey mouse history and other essays on american memory habs

The second question is: what is in those two bottles on the table? Can’t be wine or champagne. They are not standard size bottles for vino, much less the bubbly. Besides, there is no stemware in sight. Maybe it’s sparkling mineral water. It looks like there’s ice in the otherwise empty highball glasses. Bela, Joe, and company may have been ready for a bottle of bonded whiskey to be brought to their table … but only after the Mickey Mouse business of taking the publicity photo was done. Then the party would really begin!