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With a perpetual flux of new technologies, media and ways to market brands, it becomes increasingly important for Creatives to understand their impact on the ways they can affect, and enhance, the creative process in advertising....

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The institute offers Program in Graphic Design, Web Design and Animation (GWA) program for students who want to make a successful career in the field. It is a year long program and has been designed for students who want to enhance their conceptual knowledge and theoretical understanding. This program also imparts practical knowledge of the subject and provides hands-on-training to students.

Multimedia typically includes a combination of text, audio, still images, animation, video & other interactive forms of media. Kalapurnam's Graphic & Web Design is designed to offer a career advantage in print (like newspapers, magazines, advertising campaigns) as well as interactive media (like websites, online ad campaigns & social media). The program trains students in graphic designing & web designing and prepares them for a creative career in new-age media

Course Content :
The course is split into 2 modules:
Sem 1: Graphic Genius
Sem 2: Web Wizard
Learn web designing using the latest tools.


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Read this Technology Essay and over 88,000 other research documents. Negative Effects of Mass Media. Nowadays, as technology advances, so are the ways of advertising.

In Tom Cooper’s (2008) In Between the Summits: What Americans Think About Media Ethics, he states: While some concerns such as deception, invasion of privacy, advertising saturation, and excessive violence apply to multiple channels of communication, others are medium specific.