Theo's overworked computer in a spray of sparks.

This semester, I want you to polish up both your "soft skills" and your "academic skills" by developing skills that might be valuable in one of the hottest majors right now: Sustainability and Sustainability Consulting.

The curious toddler  a grasshopper into her mouth.

These ads also bear some kind of resemblance to a number of other ads from the same magazine. Such companies as DKNY, Neiman Marcus, Piazza Sempione, Earl Jean, TSE, and Echo have full-page ads that feature thin, white upper-class women in both submissive and provocative poses. Given the overwhelming similarity of these ads, it's clear that "high fashion" advertisers are in the business of selling specific images of beauty and success. The problem, of course, is that these images depict women as submissive (if not abused) objects, not to mention that they define beauty and success on racist and sexist terms.


Francisco's comic book collection worth $20,000.00.

Potato chips  too loudly to eat during an exam.


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Chris the crunchy, honey-roasted grasshopper.

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The crunchy, honey-roasted grasshopper good.

Please do not simply go through the above list of requirements and jot down your responses in chronological order. Your essay should read as a unified whole, centered on a strong, persuasive thesis. Your essay should not read as a collection of responses to the aforementioned questions/suggestions. These responses should be woven into a cohesive argument, your essay.

The grasshopper good? You bet. Roast your own!

You may use the Print Advertisement Analysis Worksheet and Finding Ads Hidden Messages to help generate ideas for your paper. You may refer to the Advertisement Analysis Sample Introduction handout for an example of an introductory paragraph for an Advertisement Analysis essay.

I the delicious aroma of the grilled octopus.

You must analyze the ad in terms of at least five advertising techniques presented in the Conducting Visual Arguments handout (i.e. color, image, layout, text, placement).

The aroma of the grilled octopus appetizing.

Using the steps for conducting a semiotic analysis outlined in the Semiotics Handout as the foundation for your argument, write a short, 200-300 word analysis of a women's fashion advertisement from a current magazine.